The deal went live on 20^th September 2020 and has seen Ganabet.mx deliver users popular live games, including Wheel of Fortune, 6+ Poker, and the recently revamped War of Bets.

With a surge of more than 300% in bet counts across LatAm and Central America this year, all its live dealer titles prioritise ease-of-use and provide low-spend options ensuring extended playing sessions.

Commenting on the deal, Eddie Morales, LatAm Sales Director at BetGames.TV said: "Our live dealer titles continue to entice players looking for a more engaging casino experience, and we’re very confident that our products will help Ganabet.mx drive retention and acquisition, and in turn, more betting volume and profitability.

“Ganabet.mx is a progressive operator giving players one of the best casino experiences in the region. It’s a natural move for them to bolster their live dealer vertical and we look forward to building a successful relationship in the coming years.”

Humberto Anaya Pacheco, Risk & Business Intelligence Manager at Ganabet.mx, added: “In the current climate, it’s more important than ever to offer players a comprehensive casino product and this partnership with BetGames.TV will ensure that we can deliver more premium content to them.

“Many players have jumped from sports betting to casino in recent months, but they often demand something more than RNG-based titles. BetGames.TV’s live dealer games provide that bit more, delivering engaging content with a human element.”

With licences issued by multiple jurisdictions including the UKGC, MGA, Italy, and various South African gambling authorities, as well as additional certifications pending from Sweden and Colombia, BetGames.TV is one of the most regulated live betting providers in the industry. 

Committed to developing cutting-edge live betting products, BetGames.TV earned the acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.